In a major boost for tourism across Kentucky, Governor Andy Beshear recently announced that 87 tourism organizations in 80 counties are receiving a total of $2 million in funding. This money will help these organizations enhance their marketing efforts to attract more visitors and boost local economies.
Visit Owensboro Gets a Share of the Funding
One of the key recipients of this funding is Visit Owensboro, which will receive around $50,000 to help promote the city. The money will allow the tourism organization to expand its advertising efforts and reach more potential visitors. The funding comes from the Regional Marketing and Matching Funds Program, which aims to empower local communities and give them the resources they need to tell their unique stories to tourists.
Dave Kirk, the destination management director at Visit Owensboro, says that this funding will help the city reach more people through both traditional and digital advertising. “With this funding, we can stretch our marketing budget and reach more people in and around Kentucky, encouraging them to visit Owensboro,” said Kirk. “Our city has so much to offer, from the Green River Distillery to the Bluegrass Music Hall of Fame and Museum, not to mention our delicious barbecue.”
Why Owensboro is Worth Visiting
Owensboro is known for several attractions that draw visitors from all over Kentucky and beyond. The Green River Distillery is one of the stops on the famous Bourbon Trail, where people can learn about the distillation process and sample world-class bourbon. The Bluegrass Music Hall of Fame and Museum is another popular spot, celebrating the rich history of bluegrass music, which has strong roots in Kentucky.
Another major draw for visitors is Owensboro’s BBQ, which is famous for its distinct taste and cooking style. With so many different things to see and do, Owensboro is a great place for a short getaway.
Supporting Local Communities and Businesses
The funding is not just about attracting tourists; it’s also about supporting local businesses. When tourists visit Owensboro and other cities in Kentucky, they spend money on hotels, restaurants, and attractions, which helps the local economy grow. By investing in tourism marketing, Kentucky is creating new opportunities for businesses and workers.
Mike Mangeot, the commissioner of the Kentucky Department of Tourism, said, “The goal of this funding is to help local communities like Owensboro get their message out and show people what makes their area special.” With the money received, Visit Owensboro can create new marketing campaigns, run ads in newspapers and magazines, and use social media to spread the word.
Helping Kentucky’s Economy Grow
Tourism is an important part of Kentucky’s economy. The state has been seeing record numbers of visitors in recent years, and this funding is expected to help keep that trend going. By supporting local tourism groups with marketing resources, Kentucky is investing in its future growth and creating jobs for its people.
In addition to promoting local attractions, the funding will also help Kentucky compete with other tourist destinations. As more people travel, they will have more choices about where to go, and Kentucky wants to make sure the state stands out as a top destination.
Conclusion: A Bright Future for Kentucky Tourism
With the new funding, Kentucky is poised to continue growing its tourism industry and bring more visitors to places like Owensboro. By highlighting its unique offerings, from bourbon and barbecue to bluegrass music, Kentucky will attract tourists from across the country and beyond.
The state’s investment in tourism marketing is expected to have a lasting positive impact on the local economy, creating new opportunities for small businesses and local communities. Thanks to the Regional Marketing and Matching Funds Program, Kentucky tourism organizations like Visit Owensboro are ready to shine even brighter in the years ahead.
(Source : spectrumnews1.com)
