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Kraft Heinz has said that it will no longer use artificial colorings FD&C in its US-sold products. The American corporation Kraft Heinz is also referred to as Heinz, Kraft, Philadelphia, Jell-O, or Kool-Aid. The corporation has made the decision to implement this modification on their new products right away, and it is anticipated that these artificial colorings will be totally removed by 2027.
These artificial colorings have been shown to be harmful to young children, and the government has already taken some steps to make their lives healthier. Let’s examine Kraft Heinz’s move in more detail.
FD&C artificial colors
The U.S. Food and Drug Administration (FDA) has approved artificial coloring products that are FD&C (Food, Drug, and Cosmetic). If you think about food, beverages, medications, or cosmetics, you probably can find a product whose hue appeared strange to you since it didn’t seem natural. This is where FD&C colors come in handy.
Kraft Heinz s Decision
In response to this scenario, the American corporation has decided to remove FD&C colors from its present goods and not introduce any new ones. Before 2027 ends, they have discovered more natural ways to replace them. Kraft Heinz claims that about 90% of their goods are now free of artificial coloring.
How is this done?
Eliminating all FD&C colors is a difficult procedure that involves the 3Rs: removing, replacing, and reinventing.
This method entails eliminating colors that are not essential to the product or the experience of the customer, substituting natural colors for artificial ones when feasible, and creating new color combinations or tones in the event that no natural color can be used to replace the artificial one.
Products with FD&C
Kraft Heinz has acknowledged that these hues are still present in a small number of their products. In the following categories, you will find drinks and desserts from popular brands: Jet-Puffed, Jell-O, Crystal Light, and Kool-Aid.
How long does this process last?
This procedure is not the first time Kraft Heinz has used it. Their traditional Kraft Mac & Cheese, which gets its color from natural ingredients like turmeric and paprika, was free of artificial colorings in 2016.
Furthermore, while California-grown tomatoes provide the color for Heinz ketchup, one of their best-selling items, it has never included artificial coloring.
The reason behind this decision
Despite being legal, some research has shown that these colors have no negative effects on children’s behavior or mental health. Because of the concerns and regulations around this, Kraft Heinz is removing FD&C from its products.
Even Robert Kennedy Jr., the secretary of health, has said that the government is considering eliminating all colorings and chemicals that pose a health risk one at a time.
Problems with the 3rs process
This transition is a highly complicated procedure, as we have already stated. Why? Since large quantities of pigment must be taken from fruit, vegetables, or other resources, it is challenging and costly to produce certain vivid colors, such as an intense blue, from natural sources. Additionally, natural hues are typically less stable and intense, which presents a technical problem when they want to maintain the attraction of their products through reformulation.
From now on, you may reconsider purchasing a product with vibrant colors whenever you see it. Since we are so accustomed to artificial coloring in our food that we fail to consider the potential harm, Kraft Heinz’s action is crucial in raising awareness of the issue among other businesses. Will you continue to use artificial coloring in your products?
