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A new function is being introduced by Google! There will soon be an AI Mode in Google’s search engine, which will help users get more thorough results. This mode, which has already been adopted in the US, is seen to have promise for how we use the internet.
Artificial intelligence, or AI, is being progressively incorporated into Google’s new products. Although this AI Mode is now optional, it is anticipated to become the primary method of using Google in the future. Let’s examine this mode in more detail.
How the internet has worked all this time
The internet has long relied on a tacit arrangement whereby websites let search engines like Google access to their content in return for views that generate revenue for the websites through purchases, subscriptions, and exposure. Millions of websites (media, blogs, forums, etc.) rely on this method to make a living.
Google is the primary search engine in this system, accounting for an estimated 90% of all online searches. Therefore, the majority of these websites may lose their revenue and eventually shut down if Google stops delivering so many views to them as a result of the new AI Mode.
AI Mode
AI Summarization was a feature that provided users with brief responses along with links prior to this mode. The new AI Mode, on the other hand, is exceptional since it totally replaces conventional results with an AI-generated summary. This implies that consumers won’t have to click on other websites in order to receive a structured response from a chatbot.
Users will have a better experience, while content providers who won’t get any views won’t benefit as much. Thus, there is a chance that websites will vanish.
Uncertainty for content creators
The original website will no longer exist because people will have a simple way to search for information now. Why? because the consumer will receive the response immediately from Google’s interface. Therefore, it stands to reason that the original websites will have less revenue from publicity, less visibility, and less incentive to create high-quality content.
Experts in SEO and digital marketing agree that this circumstance may result in a significant decrease in the variety of sources. According to recent estimates, up to 60% of Google searches result in no clicks, and this percentage could rise even further once the AI Mode is fully operational.
Google s take on this
Google maintains that the AI Mode was developed to enhance user experience and provide a new means of interacting with information, not to replace web content. Regarding clicks, the corporation affirms that billions of clicks are still made on websites every day.
Furthermore, Google maintains that the amount of web content has grown in recent years and that the new AI capabilities may make it easier for them to be located more intelligently.
Automated websites
The direction that this progress is taking us—content produced, arranged, and accessed by artificial intelligence systems—is a major source of concern. Because humans rank second, customers would only trust a single automated response rather than investigating and contrasting many sources.
In light of all of this, we can observe and feel AI’s presence everywhere. With the introduction of AI Mode, Google may be ushering in a new era in internet history. Because they will always receive an automatic response, users won’t be as curious while looking for information, so there’s no reason to visit other websites.
Nothing is certain, but the potential effect we stated is becoming more aware of the time as it passes.
