A PAC connected to South Carolina Republican Sen. Tim Scott is leading an effort to reach Black voters before the election. This is because President Biden’s popularity is falling among the group that is thought to have helped him win the presidency in 2020.
There is a $14.3 million plan by the Great Opportunity PAC to get Black and Hispanic votes in key states before the general election.
Scott said of Trump, the likely Republican presidential candidate in 2024, “I think the Republican Party has good sense, a good marketing machine, and, frankly, a good microphone and someone who is good at speaking into that microphone.”
“We have a very good chance to make this election different from the last one,” he said in a meeting on the plan.
Jen DeCasper, the executive director of PAC, wrote in a letter on Thursday that “control of the White House, Senate, and House could come down to less than 100,000 votes across a half dozen states.”
It was pointed out that Black and Hispanic voters’ voting habits have changed naturally and slowly over time. She did say, though, “We have not made the investment necessary to earn and win this vote.”
At the same time, Biden’s campaign is having a hard time keeping its minority followers, many of whom are unhappy with the way things are going in the economy right now. An up-to-date Fox News poll found that 72% of Black supporters stood behind the president. The number is up from 66% in February, but it is still less than the 79% he had before he was elected in 2020.
It looked like the campaign knew about this problem because they started programs to directly target minority voters and court them all over the country.
Scott’s PAC said that its new effort will be a “full-scale, 360-degree communications and voter contact plan targeting swing and low-propensity Black and brown voters.”
The group is putting the most money—$9 million—into getting in touch with voters directly. A lot of money is also going to be spent on paid and earned media, poll research, data and analytics, operations and legal.
DeCasper said that the goal of this plan is to “target, persuade, and turnout low-propensity and swing Black and Hispanic voters in target Presidential and Senate states.”
The plan includes a number of events with powerful surrogates, like elected leaders. There will also be “canvassing, digital marketing, direct mail, and targeted paid advertising.”
The group is putting the most money—$9 million—into getting in touch with voters directly. A lot of money is also going to be spent on paid and earned media, poll research, data and analytics, operations and legal.
DeCasper said that the goal of this plan is to “target, persuade, and turnout low-propensity and swing Black and Hispanic voters in target Presidential and Senate states.”
The plan includes a number of events with powerful surrogates, like elected leaders. There will also be “canvassing, digital marketing, direct mail, and targeted paid advertising.”
If Trump increased his lead among voters without college degrees by two points and among voters of color by just three points, DeCasper says, “he’d win five more states, giving him a 297-241 victory in the Electoral College.”
She also said that the change would have an impact on several important Senate races.
“President Trump has done a really good job of trying to figure out how to get in front of voters in unique ways and unique places that has not been done before,” Scott said.
“This idea that we need to go where we’re not welcome has been with me for years. We just don’t have enough party candidates who do that.”
Scott is one of the few people on Trump’s short list of possible running mates for president in November.
“Thanks to Bidenflation and Bidenomics, Black voters are worse off today than they were under President Trump,” DeCasper said in the memo. “But this is not enough for us to automatically break historic voting patterns.”
In a statement to Fox News Digital, Biden campaign senior spokesperson Sarafina Chitika said, “Donald Trump is running his campaign the way he’s lived his life: not caring about Black people or our communities.”
“Trump first came to public attention by falsely accusing five black men of murder. In politics, he is trying to discredit the first black president by saying that he created birtherism.” Because of this, the first thing he did when he took over the RNC was close down its minority outreach centers. This is also why he’s now calling out backbenchers and C-listers to defend his racist plan. President Biden is out on the campaign road to earn the support of Black Americans, not to ask them to vote for him. She went on, “That’s what leadership looks like.”
