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What’s the first thing that comes to your mind when I say ‘Ferrari’? Exactly, its iconic red color. However,
the Italian company is transforming its legacy into green vehicles with a new chapter on luxury cars, combining elegance, power and sustainability
. Ferrari has always been a point of reference in the automotive design and customized vehicles, and they are putting their faith on having the same impact on the automotive industry with their new era.
It’s rare when a company decides to change their products or something that works very well with their customers, but if Ferrari is doing it and it must be for a good reason. Maybe the huge concern on environmental issues around the world is the main cause. So, let’s see what the Italian company is coming up with next!
Ferrari’s famous red color
Ferrari’s red color
is more than aesthetic, it’s part of their brand and their identity representing speed, power, fire, prestige and excitement. These red cars are seen as a relic, but the peculiar color is disappearing.
Don’t worry, you will be able to keep buying them because what the Italian brand is doing is separating themselves from what the red color means for the environment. So, no, the red color is not disappearing, instead the way their vehicles impact on our planet is. They are manufacturing ”green” vehicles, meaning good for the environment.
Ferrari and the environment
Well, this company is worldwide known for their supercars and, every company that manufactures these types of vehicles, they normally use very powerful engines like V8 or V12. These are very harmful for the environment because they emit a lot of polluting gases making climate change, global warming and air pollution worse.
The world is getting more conscious about environmental issues and Ferrari has taken note, that’s why they are coming up with electric vehicles.
The Italian company stepping into the electric vehicles world
It’s official! Ferrari is going to manufacture completely electric vehicles, no gasoline will be needed. Instead, these cars will use batteries that don’t produce polluting emissions.
Coming from a big company like Ferrari, this electric vehicle must be something never seen in the automotive industry. So, let’s see what we know so far about new car:
- 100% electric vehicle.
- Its price is estimated to be around $535,000, the most expensive Ferrrari in history.
- The characteristic Ferrari sound will be recreated on the new ones using a clean technology. This might be difficult because electric cars don’t make any sound, so we’ll see how they will work this out.
Importance of this new electric era
As we mentioned, Ferrari is seen as a worldwide icon, so whatever this company does will make an impact in the automotive industry. They might be offering electric cars because the demand of these vehicles is increasing because of the modern style, how quiet they are or their efficiency. No matter the reason behind this decision because the important thing is the company is contributing to the planet in a positive way, making other companies want to follow their path.
Risky decision
Ferrari fans love the sound the traditional cars make, they feel the driving experience is much better because of the engine. Driving those supercars and making noise, so that everybody notices a Ferrari is passing can’t be put into words.
So, this is why the company is taking a risk because if they don’t achieve the same sound or at least a very similar one, they might lose some customers. It shouldn’t be seen as a negative thing, Ferrari fans get a red Ferrari and no harm will be done to our home planet. Everybody wins! Do you think it will be fair the company might lose customers for being an environmentally friendly company?
